Short video clips have become very popular in the past few years. Currently, they are widely used as part of social media marketing campaigns. Unlike long videos, short video clips have very limited time to communicate the message to the audience. Dialogue is no longer an effective means and it has to be creatively replaced by other means. Telling a story with a short video clip is very challenging.
On the other hand, shorter videos are far more engaging than longer ones. According to some studies, videos shorter than 30 seconds were watched 85% of their way through, while videos that last 2-10 minutes were viewed 50% of their way through. This still leaves enough time for creating a punchy video that captivates attention of the viewer with a powerful story.
Here are some tips that could help you tell a story with a short video clip and captivate the viewer’s attention right up until the end of the video.
Learn Basics of Filming
Before you start with video storytelling, it would be smart to get the technicalities out of the way. If you don’t have any experience shooting videos, let alone making short video clips, you might want to consider enlisting in some film classes. There are valuable online resources that you can learn from when filming comes into question.
The things you should check off on your list are lighting, makeup, choosing the proper film rate, proper camera angles in different settings. Once you are done with this, get your cam and practice film shooting inside as well as outside. The experience you will get going to help you once you start on a project.
Narration with Pictures
One of the catchiest tasks that lay ahead is to come up with a story that is visually appealing. The thing here is to completely get the audio out of the picture, at least at the start. Let the pictures tell the story to the viewer. The common mistake people usually do is that they write a script and let that script completely shape their plans.
This limits creativity and narrows down the possibilities. The best practice would be to come up with the message you want to send with a video and then shoot videos that correspond well with it. Later, during video editing, you can make a collage that really corresponds well with your initial intention. This way, you will ensure that you create something unique and also something with artistic value.
Create Something Audience Can Relate To
If you want to tell a story with a short video clip, it is important to give people something they can relate to. When watching a video, it is far easier for people to relate to people and not to texts, numbers or audio. Telling the story through the eyes of one person is a technique commonly used in short videos. If you lack inspiration, you can always go with a person related to the story that will share it with the audience.
If you are shooting a short video for marketing purposes, and you want to use a person to convey a message, it is best to go with a person from the company that represents the company’s target demographic.
Emotion of the Story
Emotion is very important part of any story, and a video story is not any different. For this purpose, you can use the interview in order to convey emotions, as well as your opinion. The most common are the videos that focus on the before-and-after effect of using a product, service, or after coming through a life changing experience. The emotion aspect is important, because it makes the story more compelling.
As you can see, shorter videos may require more originality and creativity than longer ones. Since they are used to communicate a specific message, creating them will require a significant amount of time and energy. If you want to find out more about storytelling in video clips, you can find really interesting materials online.